Layout: traditional
Binary opposites: bad vs evil 

News

Old terms (genres of newspaper)
Broadsheet: quality
Tabloid: Popular

Theorist graph

Old spice

Media

Old spice: Established in 1940's
-Billboard advert
-Self refrendal advert
-Black man in his late 20's, smirking, and looking cheeky.
-Volcano as his head. "Mind Blown"
-Attractive, hot, sexy.
-Beach, shark, sand, palm trees. "Bahamas" theme
-Body morphed into the Bahamas
-Isaiah Mustafa campaign
-Self referential: mens toilet adverts.
-Intertextual
-Post-modern

video anayslis

Kendrick Lamar: Alright

Representation of the artist, groups, ideas /issues with contextual detail

• Black America
• Police Brutality
• Poverty
• Violence
• Crime
• Gangs
• Racism
• Inequality
• Prejudice

Genre related style and iconography including authorage:Standard themes evident (Refer to Goodwin’s 5 themes:Post-modern features including intertextuality, pastiche, parody and simulacra:

The video begins with a wide angle shot of the Oakland Bay Bridge in a color that can only be described as dark sky paradise (you’re welcome Sean). It’s a black and white tone with a deep contrast that gives off a gorgeous yet ominous ambiance. The first 30 seconds is completely b-roll footage that’s made into a slideshow of deserted locations, bleak and almost apocalyptic imagery. Zooming in on the Port of Oakland, boats at sea, a neighborhood cloaked by smoke and sky scrapers. They intertwine an audio clip of “loving me is complicated” in the background before our ears are filled with Kendrick’s horrifying scream from “U.” Both screams are used during a strange shot of a black ceiling with mini lights glowing. The addition of a drunken Kendrick in a hotel room on the verge of jumping from the 16th floor mixed into this array of images would perfectly symbolize the depression and loneliness of “U.” It’s like a mini video within the video, a sign of things to come. The next scene is where things get weird. The video freezes like a buffering computer or a glitch in the matrix when a skateboarder appears soaring across the sky. I thought my computer froze the first few times I watched it but no, for reasons I can’t fathom it’s intentional. The skateboarder disappears and the scene changes abruptly.  

Music Video

The Music industry:

Performance:

• Lip synch,
• live performance,
• choreographed / free style dance,
• playing instrument.

Narrative:

• storyline
• theme
• motifs;
• linear
• non-linear.

Conceptual:

• abstract set of motifs that may have no obvious link to the lyric.
• A conventional performance / narrative style video
• A conceptual post-modern style video.

Things to analyse ( form and convention):

• Camera: angles, shot size, camera movement, framing
• Editing: cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX)
• Mise en scene: costume, make up, props, location, lighting

• Lip synch and authorage /  star quality, which links to…
• Representation: of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism
• Audience: and how the video “positions” them; the male gaze; voyeurism.

Jorja Smith- The one:

• Repeated
• Love/Heartbeat, "the one"
• Performance and
  narrative
• Lip sync, woven into the narrative-naturalistic
• Non-Linear, loose narrative theme

Beyonce- Formation:

• Performance & Conceptual. 
• Culture, ethnic identity. 
• New Orleans- Mardi Gras
• Floods
• Martin Luther King
• Afro- Daughter
• Gender: Female dancers- Authorage
• Feminist: Objectified/ Male Gaze

Postmodernism:

By nature hard to define, but might include:

• A mix and match aesthetic, taking influences from a range of genres
• “Look” is as important / more important than “meaning”
• Blurring of time, space
• Unconventional, highly non-linear narrativemart
• Mixing up types of narration, for example first and third, which might lead to…
• Breaking the fourth wall
• Intertextuality: when there are deliberate references made to other media products, and the music video is only understood if this reference is understood by the audience.
• Mixing fantasy and reality (simulacra- Baudrillard)

Conventions:

• A relationship between the lyrics and the visuals, which illustrate, reinforce or contradict the lyrics.
•  Thought beats: seeing the sounds (the relationship between the music and the visuals, which illustrate, amplify or contradict the music.)
• Genre-related style and iconography present.
• Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image.
• Voyeurism often plays a major part, especially in relation to females.

Relation of visuals to song.

• Treatment of authority

• Love and sex

• Growing up / loss of innocence

• Political / social consciousness

• Reality v fantasy (and blurring)

Shelter

The print has a dull dark background with big red font in order for the the words to stand out, with the theme of summer and the beach which immediately stands out. The model is an attractive young man with facial hair, this represents that he is a stereotypical man as he has facial hair and looks sporty and fit, also in the image he is shown as very large and Is the main centre of the image. This may have been done to attract the audience to him, as he is meant to be seen as good looking. The model is also smirking with his eyebrow raised, suggesting the idea of him being confident in himself as he appears smug which could correspond with the brand, as he is confident because he uses old spice. The bright blue background represents the sky, this bright colour adds a warm and attractive tone to the advertisement. The theme of the deodorant is Bahamas, which is nicely demonstrated in the advert as there is an ocean and sand, however the advert can be seen as comedic, as the actor presented as a volcano, as his hair is edited to look like the top of the a erupting volcano and he and he has fire and smoke coming out of it, although the advert looks funny and attractive this idea of the volcano is not relevant to the brand or the theme, however looks very cool and would definitely attract the attention of an audience. 

January 2019

Judith Butler

-Feminist Theorist: Gender is socially constructed. We develop our sense of gender (masculinity/femininity/from society/culture conditioning

-Gender performativity- Our gender roles are performed, not natural.

-Butlers theory would suggest "The old spice" model is performing a very exaggerated form of masculinity.

Advertising: Post-Modernism
Mix & Match
Reality and Fantasy
Time & space is not fixed

Baudrillard:
- Style over content: You do not need to have a meaning for a media product to have value.

-Simulacre: Hyper-real- Exaggerated of the real world
Simulation/Version of the truth=Messages in the media

Lucozade Advert- Analysis 

Gareth Bale-Football
Real Madrid, ex Tottenham Hotspurs
Leader, "clean" reputation
-Grooming/style: Hair clean and clean shaven.
-Links to Lucozades as a brand
Expensive acquisition for Real Madrid
MCU- Shows his facial expression
Slogan: "In a different lead"
Double meaning: Bale: Transfer from premiership to La Liga
Lucozade: Superior product
Top Right- Player profile: authenticity (football cards,match attacks)
Colour scheme: Reinforces branding- Blue and yellow
Close up in the bottle right corner, of the product
Persuasive- Ethos/Credibility
-Barthes: mythical masculinity, strong, athletic leader
Direct Address
Logo portrayed twice

Lucozades Video Advert- Analysis
Anthony Joshua

Shelters context:
2010- Government cut in funding for social housing.
Effect on people who previously depended on affordable social housing

Catchup

The Big Issue
Hall and ideology: 
Hall believes dominant ideologies, and the majority of mass media artefacts, reinforce generally agreed messages around gender , culture and ethnicity, consumerism, and family.

The Big Issue:
Prince Williams-
Dominant, "Prince Charming", archetype, privileged, and royal.
Oppositional: Republican, anti-monarchy. What does A Prince know about homelessness?
Negotiated: It's nice, hes famous, will get the magazine attention, however it is not realistic as he doesnt understand the realness to being poor or homelessness.

 Baking Britain Great Again-
Stereotypically British, "British", Intertextuality To Trump
Dominant: Britishness, "a mythical approach". Red table cloth, baking, bread, flour and smiles. Made to feel homely, safe and included, family orientated.
Oppositional: No people of colour are included, not an representation of Britain and its diversity. Stereotypical racist of Britain and the bake off show.

Van Zoonen and Hooks: Feminist Theories:
Van Zoonen: Women's bodies as objects
Men's bodies as spectacle
Gender performativity: What we do rather than what we are
Gender is contextual

Bell Hooks: Intersectionality. (Black Female) Audience to develop an "oppositional gaze". This refuses to identify with characters.

Analysing The Big Issue
Class Action/Intertextuality:
Define intertextuality: When one media product (text) is only understood in relation to another media product.
Intertextual on "class action" cover:
-Harry Potter
-Ron Weasley
-Hermione
-Handmaid's tale
 -Offred
-Benedict cumberbatch: Hollywood Actor
-Ozzy Osbourne

Magazine Media Revision

Types / genres of magazines

• Lifestyle
• Hobbies: including gaming; technology; cars; sewing
• Sports
• Health and fitness
• Celebrities and entertainment
• Children’s
• Women’s magazines
• Men’s magazines
• Politics
• Literature
• Science and Nature
  Current Leaders:
  Conservative: Theresa May
  Labour: Jeremy Corbyn
  Liberal Democrats: Vince Cable

• We will spend £8 billion over 5 years on the NHS
• We will spend £6 billion per year for five years, this will split between the NHS and health and social care
• 
  
• We will spend more than £30 billion on the NHS

UGC: User generated content

NEA COURSEWORK

Planning for Shooting:

Collection of photography 

Statement of Intent:

WEBSITE COMPLETED:
https://kacicharley.wixsite.com/mysite-1

Website draft/ annotated ideas

MAGAZINE PITCH

 MAGAZINE CASE STUDY

MEDIA KIT

Mock up magazine

Dancehall video idea.

https://docs.google.com/presentation/d/1c-zqhX9FkrYn_kHFvhL7eTh4-CS-Ha_3sUJK7tiV0Ss/edit?usp=sharing

Soca/Dancehall Brief Research:

Soca/Dancehall  research:

Links: 

https://www.huffingtonpost.com/entry/the-soca-breakthrough_us_59e95f31e4b0542ce4290c94

http://www.voice-online.co.uk/article/dancehall-queen-its-skill-not-slackness

https://medium.com/@wordsinthebucket.com/the-evolution-of-calypso-and-birth-of-soca-music-d95d053c6691

Research:

• Began in the 19th century
• Originated in the Caribbean (tropical islands) 
• The exact country is originated from is unknown
• Described as soulful and pure form of human expression
• Become popular in the 1970's
• Has inspirations from Africa and East India
• Audience was originally for Caribbean society then become worldwide during the 1980's
• The industry is currently massive. Mass audiences around the world. 
• Seen as a form of art and expression.
• Meant to perpetuate joy and dancing.
• Gained popularity through a festival named "Carnival". Different nationalities and races become involved through this festival 
• Most songs are in english but cannot be understood because of the strong accents. However people still listen although they do not understand the lyrics.
• An artist named Machel Montano performed his soca music at a Tidal concert in 2017 which sparked a breakthrough for the genre in mainstream media. His performance and music gained the global audience soca needed. 

Music Video Ideas

https://prezi.com/view/mEc9OYzlungDktUC66Ls/

Music video analysis

Disney

Copyright Laws: Definition of a Copyright. A copyright is a form of protection provided by the laws of the United States to authors of "original works of authorship." This includes literary, dramatic, musical, artistic and certain other creative works.

Disney Mickey Mouse Copyright law: Created in 1928, copyright law extended throughout.

Revision: Henry Jenkins- Fandom

Fandom:

Henry Jenkins- Henry Jenkins is an influential Media theorist, who is interested in Media in the online world, or Media 2.0.  Since the emergence of the Internet as a participatory, interactive medium, there has been a great deal of writing about how this has transformed audiences, institutions and the nature of media products.  Jenkins looks at many areas, but for this topic, his 1992 book Textual Poachers: Television Fans and Participatory Culture is particularly important.

Media 2.0 refers to the way Media has transgressed into a new realm of engagement. Web 2.0 is the current state of the web, the "new versions" in comparison to what it used to be.

Poaching: Textual poaching is a term that was first used by Michel de Certeau in 1984, and was developed later by Henry Jenkins in his book “Textual Poachers: Television Fans and Participatory Culture” written in 1992. Jenkins defines textual poaching as “an impertinent raid on the literary preserve where fans take away only those things that are useful or pleasurable” (Jenkins, 2013, p. 9). Before the advent of digital technologies, fans basically consumed text, but the modern digital technology has enabled the replacement of passive fans with active fans that Jenkins has called active readers. These active readers actively participate in the production of content using inspiration from the texts that they enjoy (Jenkins, 2013). This essay is going to examine text poaching as resistance and poaching as actualization and take a position on the continuum created by these two concepts.

Textual Poaches: Jenkins' research in Textual Poachers showed how fans construct their own culture by appropriating and remixing—"poaching"—content from mass culture. Through this "poaching", the fans carried out such creative cultural activities as rethinking personal identity issues such as gender and sexuality; writing stories to shift focus onto a media "story world's" secondary characters; producing content to expand of the timelines of a storyworld; or filling in missing scenes in the story world's official narratives order to better satisfy the fan community.

Audience:  Jenkins belongs to a group of media thinkers who are highly optimistic about the media. They view the media and Web 2.0 as empowering o he audience, breaking down traditional boundaries of class and status. The audience is interactive and powerful. They can participate and create their own narratives, questioning messages and generating their own ideas. 

Fandom: the fans of a particular person, team, fictional series, etc. regarded collectively as a community or subculture.

Participatory culture:  is an opposing concept to consumer culture — in other words a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers).

Web 2.0: the second stage of development of the Internet, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.

1) Henry Jenkins theory is Jenkins' work is at the nexus of media studies theories that focus on the ideas of media convergence, fan culture, fan fiction, blogging, collective intelligence, and participatory culture. ... By "technological convergence," Jenkins means the digitization of media content.

2) Jenkins theory was introduced in 1992.

3) Jenkins noted that the development of new media has accelerated participatory culture, in which audiences are active and creative participants rather than passive consumers. They create online communities, produce new creative forms, collaborate to solve problems, and shape the flow of media. This generates what Jenkins describes as collective intelligence.

The film industry

Explain the differences in production, distribution, and exhibition, between Snow white and the seven dwarfs, and Black Panther. (15 Marks) (25 minutes):

Intro: 3 minutes, 1/4 of a page. Key terms etc...
Main body 1: 7 minutes, 3/4 page. SWSD background


Main body 2: 10 minutes, 1 page. BP detailed examples
Conclusion: 5 minutes. 1/2 page. Bring together and answer question. Differences vs similarities
Intro: Explain differences in production, distribution and exhibition between SWSD and BP.
Main Body 1: SWSD. How is it produced, distributed, and exhibited.
Main Body 2: BP. How is it produced, distributed, and exhibited.
Conclusion: The main differences? The main similarities?  What does the industry hold. 

Minecraft cross-platform coursework

Minecraft cross-platform 

1) In video games, cross-platform play or cross-play is a term used to describe the ability of a video game with an online gaming component that allows players using different video game hardware to play with each other simultaneously.

2) Microsoft better together update is exciting for the gaming world because it allows you to cross-play with different mine craft games, and means you can also play the game with your friends or users with different devices than you. This is exciting because you do not need to purchase the same device in order to play with players.

3) There might be concerns over child protection because of the various devices being on one game could allow children to be more exposed to cyber-bullying or grooming. and exploitation. 

4) I believe cross platform gaming is very creative and exciting as it allows a broader interaction within the game. In my opinion there are positive attributes and also negative as although the idea sounds fun, the game's could become overcrowded, and more slower game play may be involved. However the concept could also allow you to interact with friends and family as you can play anywhere, from your household device eg xbox or your mobile phone. 

Little mermaid poster

Outline Social Media strategy: A mermaid discovery