Shelter

The print has a dull dark background with big red font in order for the the words to stand out, with the theme of summer and the beach which immediately stands out. The model is an attractive young man with facial hair, this represents that he is a stereotypical man as he has facial hair and looks sporty and fit, also in the image he is shown as very large and Is the main centre of the image. This may have been done to attract the audience to him, as he is meant to be seen as good looking. The model is also smirking with his eyebrow raised, suggesting the idea of him being confident in himself as he appears smug which could correspond with the brand, as he is confident because he uses old spice. The bright blue background represents the sky, this bright colour adds a warm and attractive tone to the advertisement. The theme of the deodorant is Bahamas, which is nicely demonstrated in the advert as there is an ocean and sand, however the advert can be seen as comedic, as the actor presented as a volcano, as his hair is edited to look like the top of the a erupting volcano and he and he has fire and smoke coming out of it, although the advert looks funny and attractive this idea of the volcano is not relevant to the brand or the theme, however looks very cool and would definitely attract the attention of an audience.