Theorist graph

Old spice

Media

Old spice: Established in 1940's
-Billboard advert
-Self refrendal advert
-Black man in his late 20's, smirking, and looking cheeky.
-Volcano as his head. "Mind Blown"
-Attractive, hot, sexy.
-Beach, shark, sand, palm trees. "Bahamas" theme
-Body morphed into the Bahamas
-Isaiah Mustafa campaign
-Self referential: mens toilet adverts.
-Intertextual
-Post-modern

video anayslis

Kendrick Lamar: Alright

Representation of the artist, groups, ideas /issues with contextual detail

• Black America
• Police Brutality
• Poverty
• Violence
• Crime
• Gangs
• Racism
• Inequality
• Prejudice

Genre related style and iconography including authorage:Standard themes evident (Refer to Goodwin’s 5 themes:Post-modern features including intertextuality, pastiche, parody and simulacra:

The video begins with a wide angle shot of the Oakland Bay Bridge in a color that can only be described as dark sky paradise (you’re welcome Sean). It’s a black and white tone with a deep contrast that gives off a gorgeous yet ominous ambiance. The first 30 seconds is completely b-roll footage that’s made into a slideshow of deserted locations, bleak and almost apocalyptic imagery. Zooming in on the Port of Oakland, boats at sea, a neighborhood cloaked by smoke and sky scrapers. They intertwine an audio clip of “loving me is complicated” in the background before our ears are filled with Kendrick’s horrifying scream from “U.” Both screams are used during a strange shot of a black ceiling with mini lights glowing. The addition of a drunken Kendrick in a hotel room on the verge of jumping from the 16th floor mixed into this array of images would perfectly symbolize the depression and loneliness of “U.” It’s like a mini video within the video, a sign of things to come. The next scene is where things get weird. The video freezes like a buffering computer or a glitch in the matrix when a skateboarder appears soaring across the sky. I thought my computer froze the first few times I watched it but no, for reasons I can’t fathom it’s intentional. The skateboarder disappears and the scene changes abruptly.