Media
Old spice: Established in 1940's
-Billboard advert
-Self refrendal advert
-Black man in his late 20's, smirking, and looking cheeky.
-Volcano as his head. "Mind Blown"
-Attractive, hot, sexy.
-Beach, shark, sand, palm trees. "Bahamas" theme
-Body morphed into the Bahamas
-Isaiah Mustafa campaign
-Self referential: mens toilet adverts.
-Intertextual
-Post-modern
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