The Big Issue
Hall and ideology:
Hall believes dominant ideologies, and the majority of mass media artefacts, reinforce generally agreed messages around gender , culture and ethnicity, consumerism, and family.
The Big Issue:
Prince Williams-
Dominant, "Prince Charming", archetype, privileged, and royal.
Oppositional: Republican, anti-monarchy. What does A Prince know about homelessness?
Negotiated: It's nice, hes famous, will get the magazine attention, however it is not realistic as he doesnt understand the realness to being poor or homelessness.
Baking Britain Great Again-
Stereotypically British, "British", Intertextuality To Trump
Dominant: Britishness, "a mythical approach". Red table cloth, baking, bread, flour and smiles. Made to feel homely, safe and included, family orientated.
Oppositional: No people of colour are included, not an representation of Britain and its diversity. Stereotypical racist of Britain and the bake off show.
Van Zoonen and Hooks: Feminist Theories:
Van Zoonen: Women's bodies as objects
Men's bodies as spectacle
Gender performativity: What we do rather than what we are
Gender is contextual
Bell Hooks: Intersectionality. (Black Female) Audience to develop an "oppositional gaze". This refuses to identify with characters.
Analysing The Big Issue
Class Action/Intertextuality:
Define intertextuality: When one media product (text) is only understood in relation to another media product.
Intertextual on "class action" cover:
-Harry Potter
-Ron Weasley
-Hermione
-Handmaid's tale
-Offred
-Benedict cumberbatch: Hollywood Actor
-Ozzy Osbourne
