Music video analysis

Disney

Copyright Laws: Definition of a Copyright. A copyright is a form of protection provided by the laws of the United States to authors of "original works of authorship." This includes literary, dramatic, musical, artistic and certain other creative works.

Disney Mickey Mouse Copyright law: Created in 1928, copyright law extended throughout.

Revision: Henry Jenkins- Fandom

Fandom:

Henry Jenkins- Henry Jenkins is an influential Media theorist, who is interested in Media in the online world, or Media 2.0.  Since the emergence of the Internet as a participatory, interactive medium, there has been a great deal of writing about how this has transformed audiences, institutions and the nature of media products.  Jenkins looks at many areas, but for this topic, his 1992 book Textual Poachers: Television Fans and Participatory Culture is particularly important.

Media 2.0 refers to the way Media has transgressed into a new realm of engagement. Web 2.0 is the current state of the web, the "new versions" in comparison to what it used to be.

Poaching: Textual poaching is a term that was first used by Michel de Certeau in 1984, and was developed later by Henry Jenkins in his book “Textual Poachers: Television Fans and Participatory Culture” written in 1992. Jenkins defines textual poaching as “an impertinent raid on the literary preserve where fans take away only those things that are useful or pleasurable” (Jenkins, 2013, p. 9). Before the advent of digital technologies, fans basically consumed text, but the modern digital technology has enabled the replacement of passive fans with active fans that Jenkins has called active readers. These active readers actively participate in the production of content using inspiration from the texts that they enjoy (Jenkins, 2013). This essay is going to examine text poaching as resistance and poaching as actualization and take a position on the continuum created by these two concepts.

Textual Poaches: Jenkins' research in Textual Poachers showed how fans construct their own culture by appropriating and remixing—"poaching"—content from mass culture. Through this "poaching", the fans carried out such creative cultural activities as rethinking personal identity issues such as gender and sexuality; writing stories to shift focus onto a media "story world's" secondary characters; producing content to expand of the timelines of a storyworld; or filling in missing scenes in the story world's official narratives order to better satisfy the fan community.

Audience:  Jenkins belongs to a group of media thinkers who are highly optimistic about the media. They view the media and Web 2.0 as empowering o he audience, breaking down traditional boundaries of class and status. The audience is interactive and powerful. They can participate and create their own narratives, questioning messages and generating their own ideas. 

Fandom: the fans of a particular person, team, fictional series, etc. regarded collectively as a community or subculture.

Participatory culture:  is an opposing concept to consumer culture — in other words a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers).

Web 2.0: the second stage of development of the Internet, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.

1) Henry Jenkins theory is Jenkins' work is at the nexus of media studies theories that focus on the ideas of media convergence, fan culture, fan fiction, blogging, collective intelligence, and participatory culture. ... By "technological convergence," Jenkins means the digitization of media content.

2) Jenkins theory was introduced in 1992.

3) Jenkins noted that the development of new media has accelerated participatory culture, in which audiences are active and creative participants rather than passive consumers. They create online communities, produce new creative forms, collaborate to solve problems, and shape the flow of media. This generates what Jenkins describes as collective intelligence.