Effects theory worksheet- Media 31/01/2018

Summary of Audience Theory

Theory	Role of Media	Effect on Audience	Example
Effect Theory & Hypodermic Needle	One message from. The reader and the. Audience perceive It.	Lead to imitation E.g.; aggressive showing will Mirror aggressive behaviour within the audience	Experiment: A clip of an adult hitting a toy and leaving children in a room with the same toy. The children imitated the adult. He also made children watch a video of an adult behaving appropriately with a doll and the children replicated the same behaviour.
Moral Panic Theory	An issue could be reported and it creates a panic in society.	Audience are panicked and annoyed by it.	·         Violent extremist ·         Teenagers ·         Terrorism, ·         Ebola ·          The world ending ·         Trump
Cultivation Theory	The media injects us but also cultivates particular beliefs and attitudes over time.	Heavy viewers Are exposed to more violence and therefore are affected by the “mean world syndrome”	·         Muslims are terrorist ·         Black people are violent ·         All American police officers are racist

Key Terms

Media:

Fordism: the use in manufacturing industry of the methods pioneered by Henry Ford, typified by large-scale mechanized mass production.

Vertical Integration: Owning everything from the making or the consumption of the product. the combination in one firm of two or more stages of production normally operated by separate firms.

Package Production: The production process refers to the stages (phases) required to complete a media product, from the idea to the final master copy. The process can apply to any type of media production including film, video, television and audio recording. ...Production: The actual shooting/recording.

Production Companies: A production company or a production house provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video. 

Distribution Studios: Big 6

Blockbuster: An increasing trend in hollywood is for the studios to concentration on a few massive "blockbusters" or "tentpole" releases, rather than release lots and lots of films- these films have large production budgets and even marketing budgets.

Brand partnerships are established to help with promotion.

They are released globally and will often gross more outside of the US than they do within.

Synergy: Working together
Revenue sharing partnerships:  Splitting profits with the distributor.

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15/01/18 Media

Media

Genre stages: Pastiche and Parody
Pastiche- a "loving", respectful homage to previous conventions. 
Tarantino's films are often viewed as pastiches of multiple genres. 
Parody- A humorous subversion of genre expectations. Audiences enjoy seeing conventions subverted. 

Illustrated Case Study: 

Media 11/01/18

Media- 08/01/2018

Media- 08/01/2018

Film Genre's: 
Horror 
Comedy
Gothic
Action
Drama
Romantic
Thriller
Romcom
Sci-fi
Documentary
Fantasy
Saga

Iconography:
missenscene

 Structure:

 Theme:

Vampire horror- 
music: scary, dramatic
Lighting In horror films the lighting effects the tension, suspense and reaction from the audience. As if the lighting is too bright it will cause no suspense for the audience, as the darker the scene is the more tension it creates for the audience. 

Mise En Scene: Bedrooms, night, blood, graves, tombstones, high school, castle.
Events & Structures: Good Looking vampire seduces pretty girl.
Vampire preys on girls in bedrooms while sleeping

Themes: Seduction, sexual tension, sexual attraction. 

Teen Movies: 
Twilight
Mean girls 
10 things I hate about you
17 again 
the first time
american pie
21 jump street
High school musical 


Teen movies: 
Romance, protagonist, sexual attraction, crushes, drama, arguments,  

Genre:
1st stage: the primitive stage, the formative stage in which the genres characteristics are first established.

2nd stage: the classical, the genre at its peak with generic qualities refined.

3rd stage: the revisionist stage, which scrutinizes and reavulates, often in a critical way, the conventions that typify the genre.

4th stage: the paradic, in which the genre is satirized in a consciously self-reflexive, tongue-in-cheek manner.

Theorists-
Andrew Tudor: A genre...defines a moral and social world